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launch-strategy

Plan and execute product launches using a tiered framework — from major new products down to small improvements. Use this skill whenever someone asks to plan a launch, create a launch checklist, define launch tiers, write launch messaging, or coordinate a product release. Also trigger when someone says "we're launching X" or "how should we announce this feature" or "what's our launch plan" — even if they don't use the word "strategy." Covers messaging, naming, launch assets, timelines, and post-launch retros. This is the master launch skill; it references the companion skills (launch-tweet, launch-landing-page, launch-distribution, launch-email, launch-video, launch-metrics) for specific execution.

99

Quality

100%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Discovery

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong, well-crafted skill description that excels across all dimensions. It provides specific concrete actions, rich natural trigger terms including example user phrases, explicit 'Use when' guidance, and clear differentiation from related companion skills. The description is comprehensive without being unnecessarily verbose.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: plan a launch, create a launch checklist, define launch tiers, write launch messaging, coordinate a product release, naming, launch assets, timelines, and post-launch retros.

3 / 3

Completeness

Clearly answers both 'what' (plan and execute product launches using a tiered framework, covering messaging, naming, assets, timelines, retros) and 'when' (explicit 'Use this skill whenever...' clause with multiple trigger scenarios and example phrases).

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'plan a launch', 'launch checklist', 'launch tiers', 'launch messaging', 'we're launching X', 'how should we announce this feature', 'what's our launch plan', 'product release'. Also explicitly notes it should trigger even without the word 'strategy'.

3 / 3

Distinctiveness Conflict Risk

Clearly carves out a distinct niche as the 'master launch skill' and explicitly differentiates itself from companion skills (launch-tweet, launch-landing-page, etc.) for specific execution, reducing overlap and conflict risk.

3 / 3

Total

12

/

12

Passed

Implementation

N/A

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

Something went wrong

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
amplitude/builder-skills
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.