dotfiles

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

Game feel ("juice") for Apple apps — celebration choreography, haptic vocabulary design, sound-effect layers, and the event×channel feedback audit. Use when big moments fall flat, when designing haptics or SFX, or when auditing whether every meaningful event actually reaches the user.

Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".

Day-to-day Laravel Cloud operations with the `cloud` CLI and the Cloud REST API, plus the conventions for setting up a new Cloud app. Use when asked to create or set up a new Cloud app or environment, look up a Cloud app or environment, read or set env vars, deploy or check a deployment, run tinker or an artisan command on Cloud, fix a stuck or failed domain, purge the edge cache, attach a bucket, check usage, cost or bandwidth, report which apps sleep or stay awake, change hibernation or instance size, configure a database cluster (suspend, backups, public endpoint), or set up deploy notifications.

Frontend structure conventions for Laravel Inertia React applications based on Spatie's production practices. Use when creating, scaffolding, or reviewing frontend code in a Laravel Inertia React project. Triggers on creating React components, pages, modules, organizing frontend directories, setting up Inertia pages, structuring a React frontend within Laravel, or when the user asks about frontend file organization in an Inertia app.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Implement Liquid Glass design using .glassEffect() API for iOS/macOS 26+. Covers SwiftUI, AppKit, UIKit, and WidgetKit. Use when creating modern glass-based UI effects.

Build Livewire 4 components and applications. Use when creating reactive Laravel interfaces, single-file components, multi-file components, page components, forms, actions, or any Livewire-based UI. Triggers include "Livewire component", "wire:model", "wire:click", building interactive Laravel UIs, or working with Livewire 4 projects.

Add Sparkle auto-update support to a native macOS app. Use this skill whenever the user wants to add auto-updates, implement Sparkle, set up an appcast feed, add "Check for Updates" to their app, or integrate automatic update checking. Also trigger when the user mentions Sparkle, appcast, SUFeedURL, EdDSA signing, or update notifications. This covers the full setup: adding the Sparkle SPM dependency, creating the UpdaterManager singleton, wiring it into the app delegate and UI, configuring Info.plist, and generating the initial appcast.xml.

Manage email marketing with the Mailcoach CLI — email lists, subscribers, campaigns, transactional emails, templates, automations, tags, and segments.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

Provides React patterns for hooks, effects, refs, and component design. Covers escape hatches, anti-patterns, and correct effect usage. Must use when reading or writing React components (.tsx, .jsx files with React imports).

Review and merge GitHub pull requests for Spatie packages. Use when asked to review a PR, review a pull request, merge a PR, or when given a GitHub PR URL to review. Also triggers on 'review this PR,' 'check this pull request,' 'merge this,' or '/review-pr'. Uses gh CLI for all GitHub operations.