goose-skills

Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance.

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

Check and improve your brand's visibility across AI search engines (ChatGPT, Perplexity, Gemini, Grok, Claude, DeepSeek). Set up tracking, run visibility analyses, audit your website for AI readability, and get actionable recommendations. Uses the npx goose-aeo@latest CLI.

AI video conversations - create real-time video calls with AI personas

AI-powered web scraping - extract data using natural language prompts

Search Amazon products - find items, compare prices, read reviews

Animate an existing product image or static ad into a short branded video using the GooseWorks Animate Images workflow, with source-image continuity and optional end-frame control.

Answer questions about a brand's Meta ads (spend, results, which ad is winning, is it paused, why did Goose do that) only from reads made in the same turn, with the data window and sync time on every number and a plain caveat when the connection is stale or partial. Use it whenever a user asks how their ads are doing or why an ad action was taken.

Test and document API endpoints - validate responses, check status, generate examples

Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.

Generates Instagram Reels where product image cuts are synced to audio beats. Accepts audio as a local file, URL, or search query. Uses librosa for beat detection, FFmpeg Ken Burns for scene animation, and Pillow for text overlays. No AI video generation — fully free, fast, and scalable.

Brand intelligence - logos, colors, fonts, styleguides, and company data from any domain

Research a company or brand from its website and produce a reusable Brand Core covering products, audience, competitors, positioning, offers, messaging evidence, voice, and visual identity. Use before growth, ad, content, creator, or product work when reliable brand context is missing.

Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and produces a brand voice profile covering tone, vocabulary level, sentence structure, formatting patterns, CTAs, and target persona. Useful before writing outreach, content, or campaigns that should match a client's existing voice.

Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

Burned-in captions for a finished vertical video, three kinds. transcribe.py gets word timings from the video's own audio through the GooseWorks proxy (fal Whisper, bills the Ads agent, cents); captions.py burns one to three words at a time with Pillow + ffmpeg (no libass needed), either pinned to a split-screen seam (plate 25% above / 75% below) or at a fixed height, in a plate, outline or one-word serif style, with an optional red hook card; plates.py burns per-beat caption blocks (black, one union silhouette, placed in the emptiest band) for formats with no voice. The last caption (the CTA) holds to the final frame. Use as the last step of any video ad.

End-to-end champion/buyer/user job change signal composite. Takes a set of known people (past buyers, champions, power users), detects when they move to a new company, researches the new company for ICP fit, and drafts personalized outreach leveraging the existing relationship. Tool-agnostic — works with any people source, detection method, and outreach platform.