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feature-launch-playbook

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

67

Quality

84%

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SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable — every launch asset has a concrete, ready-to-use template and the workflow is well sequenced — but it is a monolithic single-file skill. Redundant filler sections cost tokens, and the rarely-needed Tier-1-only and variant templates inflate the always-loaded context instead of living in one-level-deep reference files.

Suggestions

Remove the 'Cost' table, 'Tools Required' section, and the trailing 'Trigger Phrases' section (it duplicates 'When to Use'), and trim the 'Built for' flavor paragraph — these add tokens without adding actionable guidance.

Move the Tier-1-only sales enablement one-pager and the three LinkedIn variant templates into references/ files (e.g., references/sales-one-pager.md, references/linkedin-variants.md), keeping SKILL.md as a lean overview that links to them one level deep.

Add explicit checkpoints: confirm the launch tier and output path with the user after Phase 0 intake, and verify at Phase 4 that every asset required by the tier was generated and saved.

DimensionReasoningScore

Conciseness

The templates themselves are lean, but the body carries unnecessary padding: a 'Cost' table stating 'All asset generation | Free / Total | Free', a 'Tools Required: None' section, a flavor paragraph ('PMMs or founders who ship features faster than they can write about them'), and a 'Trigger Phrases' section that duplicates the 'When to Use' list. Fits anchor 3 ('mostly efficient but includes some unnecessary explanation or could be tightened') rather than 4, since the duplication and filler sections are more than minor.

3 / 5

Actionability

Six complete, copy-paste-ready asset templates with placeholder structure, multiple subject-line and post-variant options, a concrete positioning block with good/bad examples, and per-tier checklists. Fully executable guidance for an instruction-only skill — it specifies exactly what to produce and how each output should be shaped.

5 / 5

Workflow Clarity

Clear Phase 0 (intake) → Phase 1 (messaging foundation) → Phase 2 (assets) → Phase 3 (checklist) → Phase 4 (output) sequence with tier-based scoping decided up front. Not 5: no explicit checkpoints such as confirming the launch tier with the user or verifying all assets were written; not 3: the sequence is complete and well-defined with only minor validation gaps. No destructive/batch operations, so the validation cap does not apply.

4 / 5

Progressive Disclosure

No bundle files exist and the ~275-line body inlines everything, including content that naturally belongs in separate references — the Tier-1-only sales enablement one-pager and the three LinkedIn post variants. Section structure is good (phases, headers), but this fits anchor 3 ('content that should be separate is inline') rather than 4; the skill is far beyond the under-50-line simple-skill exception.

3 / 5

Total

15

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it enumerates the full set of launch assets concretely, uses third person, and includes an explicit 'Use when' clause tying the skill to product-marketing launch scenarios. The only weakness is slightly limited trigger vocabulary — a few common synonyms for launch-announcement requests are absent.

DimensionReasoningScore

Specificity

Enumerates six concrete deliverables — 'changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager' — giving comprehensive, non-abstract coverage of what the skill produces. Not 4: there are no minor gaps in the action list.

5 / 5

Completeness

Explicitly answers both: what ('generate the full launch kit: changelog entry, email announcement, LinkedIn post variants...') and when ('Use when a product marketing team needs to turn a feature spec into launch-ready assets fast'). Both are concrete; the 'Use when' clause is explicit, matching the anchor-5 example's structure.

5 / 5

Trigger Term Quality

Includes natural phrases users would say ('launch kit', 'changelog entry', 'LinkedIn post', 'feature spec', 'launch-ready assets') with good coverage, but misses common variations like 'product announcement', 'release notes', or 'press release'. Fits anchor 4 ('good keyword coverage; a few natural terms missing') rather than anchor 5's synonym-level comprehensiveness.

4 / 5

Distinctiveness Conflict Risk

Occupies a clear niche (product-launch marketing asset generation) with distinct triggers around feature launches; minimal overlap risk with other skills. Uses third person ('Take', 'generate'), per guidelines.

5 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
gooseworks-ai/goose-skills
Reviewed

Table of Contents

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