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google-ad-scraper

Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis.

62

Quality

73%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

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tessl review fix ./skills/ads/capabilities/google-ad-scraper/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

68%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is well-structured, executable, and appropriately concise, with a real bundled script and clear CLI reference. Its main weakness is the absence of explicit validation/error-handling guidance for a batch scraping operation.

Suggestions

Add an explicit verification checkpoint to the workflow (e.g., check the Apify run status, confirm returned ad count matches --max-ads, and surface actor errors before reporting results).

Document error/timeout handling behavior (what happens on Apify run failure, company-name resolution failure) so Claude knows how to recover rather than retry blindly.

Collapse the JSON output example and the output-fields table into one section to reduce redundancy and tighten token usage.

DimensionReasoningScore

Conciseness

The body is efficient and well-sectioned without explaining concepts Claude already knows, though the JSON example plus a full output-fields table is mildly redundant and could be trimmed.

4 / 5

Actionability

Provides copy-paste-ready CLI commands, a complete flag reference table, and a concrete output schema; only minor gaps (e.g., token provisioning detail) keep it from the top anchor.

4 / 5

Workflow Clarity

"How It Works" gives a clear 4-step sequence, but this batch/paid-API operation has no explicit validation or verification checkpoint in the body, capping it at 3 per the batch-operation guideline.

3 / 5

Progressive Disclosure

Single bundled script (scripts/search_google_ads.py, confirmed present) with no nested references and well-organized sections; the inline output-fields table is slightly dense but appropriate, leaving minor organization gaps.

4 / 5

Total

15

/

20

Passed

Description

78%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is concise, third-person, and clearly conveys both the capability and use cases with concrete actions. It would benefit only marginally from richer trigger synonyms to reach the top anchor.

DimensionReasoningScore

Specificity

Lists several concrete actions and outputs ("Scrape competitor ads from Google Ads by domain", "Returns ad creatives, formats, and campaign details"), with only minor coverage gaps versus the comprehensive anchor at 5.

4 / 5

Completeness

Explicitly states both what it does (scrape ads by domain, return creatives/formats/campaign details) and when to use it ("Use for competitive ad research and messaging analysis"), with the when-clause slightly less trigger-phrase-rich than the 5 anchor.

4 / 5

Trigger Term Quality

Captures natural user phrasing ("competitor ads", "Google Ads", "competitive ad research", "messaging analysis") with good synonym coverage, falling just short of the fully comprehensive synonym/extension level at 5.

4 / 5

Distinctiveness Conflict Risk

"Scrape competitor ads from Google Ads by domain" carves a clear niche with distinct triggers and minimal conflict risk with other skills.

5 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
gooseworks-ai/goose-skills
Reviewed

Table of Contents

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