google-search-ads-builder

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

Quality

65%

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Securityby

Low

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tessl review fix ./skills/ads/composites/google-search-ads-builder/SKILL.md

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a thorough, actionable multi-phase workflow with concrete templates, API calls, and output specs. It is held back by some marketing fluff, a duplicated trigger-phrase section, and a monolithic structure with no progressive file separation.

Suggestions

Move the Phase 7A strategy-doc template and the ad-copy/negative-keyword frameworks into reference files (e.g., references/strategy-template.md, references/ad-copy.md) and link to them from SKILL.md.

Remove the duplicate 'Trigger Phrases' section (it repeats 'When to Use') and trim marketing-flavored asides like 'gold for keyword targeting'.

Add an explicit validation step before output (e.g., verify CSV row count matches the keyword/ad-group plan and that every keyword has a match type and final URL).

Dimension	Reasoning	Score
Conciseness	Mostly efficient with dense, useful tables, but includes marketing-flavored padding ('gold for keyword targeting', 'Most early-stage teams waste their first $5K') and a 'Trigger Phrases' section that duplicates the 'When to Use' list.	3 / 5
Actionability	Provides concrete, executable guidance — exact web_search query templates, full Apify API request/poll endpoints, the HN Algolia URL, RSA character limits (30/90), and the exact CSV header — with only minor placeholder gaps expected of a template.	4 / 5
Workflow Clarity	Clear Phase 0–7 sequence with a 'Launch Checklist' serving as the validation checkpoint and a 'Quick Wins' prioritization step; minor validation gaps (no explicit check that the CSV is complete/correct before finishing).	4 / 5
Progressive Disclosure	Well-organized into labeled phases, but it is a ~475-line monolithic single file with no bundle files; content such as the full strategy-doc template (Phase 7A) and ad-copy frameworks that could live in separate reference files is inlined.	3 / 5
	Total	14 / 20 Passed

Description

67%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific and distinctive, clearly conveying the full campaign-building workflow in third-person voice. Its main weakness is the absence of an explicit 'Use when…' trigger clause and missing common synonyms like 'PPC' or 'paid search'.

Suggestions

Add an explicit 'Use when…' clause with concrete trigger phrases (e.g., 'Use when setting up Google Search Ads, building a PPC campaign, or generating a Google Ads Editor import file').

Include common natural synonyms users say — 'PPC campaign', 'paid search', 'search ad copy' — alongside 'Google Search Ads'.

Keep the third-person action list but trim the parenthetical research-method list to reduce length without losing specificity.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — 'Performs deep keyword research', 'builds keyword architecture with funnel mapping and intent classification', 'creates ad group structure', 'generates headline/description variants', 'builds negative keyword lists', 'recommends bid strategy', 'exports a campaign-ready CSV' — covering the full workflow comprehensively.	5 / 5
Completeness	The 'what' is clear and detailed, but there is no 'Use when…' clause or equivalent explicit trigger guidance, which caps completeness at 3 per the rubric guideline.	3 / 5
Trigger Term Quality	Contains relevant natural terms like 'Google Search Ads campaign builder' and 'keyword research', but misses common synonyms and variations a user would actually say ('PPC campaign', 'paid search', 'set up Google Ads').	3 / 5
Distinctiveness Conflict Risk	Occupies a clear niche (end-to-end Google Search Ads campaign builder for Google Ads Editor import) with distinct triggers and minimal overlap risk with other skills.	5 / 5
	Total	16 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: gooseworks-ai/goose-skills
Path: skills/ads/composites/google-search-ads-builder/SKILL.md
Commit: 2523432

Reviewed: 7 days ago

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