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icp-website-review

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

60

Quality

71%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Low

Low-risk findings worth noting

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tessl review fix ./skills/lead-generation/capabilities/icp-website-review/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

72%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A highly actionable, well-structured instruction skill with concrete prompts and output templates for all three modes. Its main gaps are missing validation checkpoints for a batch web-fetch workflow and inlined content that could be split into reference files.

Suggestions

Add explicit validation checkpoints in the process: confirm personas.json is well-formed before crawling, retry/flag WebFetch failures before scoring, and verify all key pages were retrieved before synthesis.

Move the three full output templates into separate reference files (e.g., references/scorecard-template.md) and link to them one level deep to improve progressive disclosure.

Trim redundant mode-purpose repetition between the description, Quick Start, and Modes sections.

DimensionReasoningScore

Conciseness

Generally efficient and assumes Claude's competence, but mode descriptions and 'Best for' bullet lists repeat content already in the description and Quick Start, leaving minor trimmable padding.

4 / 5

Actionability

Provides copy-paste-ready guidance throughout — exact crawl page lists, a verbatim focus-group prompt, full output templates with table schemas, and exact file paths — covering all three modes concretely.

5 / 5

Workflow Clarity

A clear 4-step sequence exists, but this batch multi-persona/multi-fetch operation has no explicit validation checkpoints (malformed personas.json, fetch failures) or feedback loops, capping the score at 3 per the rubric.

3 / 5

Progressive Disclosure

Well-organized with clear headers, but no bundle/reference files exist and the three long output templates are inlined rather than split into separate reference files, leaving structure that could be better separated.

3 / 5

Total

15

/

20

Passed

Description

71%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A specific, well-scoped description that clearly conveys the skill's purpose and three modes, but it lacks an explicit 'Use when...' trigger clause, which limits its completeness score. Trigger-term coverage is strong but not exhaustive of synonyms.

Suggestions

Add an explicit 'Use when...' clause (e.g., 'Use when reviewing a website or landing page through buyer personas, running a focus group on a draft page, or comparing your site against a competitor.').

Broaden trigger terms with common synonyms users might say (e.g., 'UX critique', 'conversion audit', 'landing page review', 'competitive teardown').

DimensionReasoningScore

Specificity

Lists multiple concrete actions across three named modes ('structured scorecard, freeform focus group, and head-to-head competitive comparison') with comprehensive coverage, matching the score-5 anchor.

5 / 5

Completeness

Clearly states what the skill does but provides no explicit 'Use when...' trigger clause; per rubric, a missing when-clause caps completeness at 3.

3 / 5

Trigger Term Quality

Includes natural terms a user would say ('website', 'landing page', 'scorecard', 'focus group', 'competitive comparison') but lacks synonym/extension breadth needed for a 5.

4 / 5

Distinctiveness Conflict Risk

Has a clear niche (ICP-persona-driven website review tied to buyer-persona-generator output) with only minor overlap risk against generic website-review skills.

4 / 5

Total

16

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
gooseworks-ai/goose-skills
Reviewed

Table of Contents

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