CtrlK
BlogDocsLog inGet started
Tessl Logo

icp-website-review

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

57

Quality

66%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

SecuritybySnyk

Low

Low-risk findings worth noting

Fix and improve this skill with Tessl

tessl review fix ./skills/lead-generation/capabilities/icp-website-review/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

65%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A thorough, highly actionable instruction-only skill with concrete prompts, templates, and a clear process, but it is verbose for its length and lacks validation checkpoints and file-splitting that the rubric rewards. The biggest gains are in tightening redundancy and adding batch-operation verification steps.

Suggestions

Move the three full output templates into separate reference files (e.g. references/scorecard-template.md) and link them one level deep, shrinking SKILL.md to an overview.

Add an explicit validation checkpoint after the crawl (e.g. 'Confirm every required page was fetched; re-fetch or note gaps before evaluating') and a retry loop for failed WebFetch calls.

Trim the Tips section and promotional asides that restate process guidance, and consolidate the duplicated head-to-head dimension tables.

DimensionReasoningScore

Conciseness

The ~459-line body is mostly actionable but carries redundancy — three near-parallel full output templates, a Tips section that restates process guidance, and promotional asides ('Nothing clarifies your positioning gaps faster than...') — so it could be tightened rather than earning the lean score-3.

2 / 3

Actionability

Provides concrete, copy-paste-ready guidance: a specific page-crawl list, an exact focus-group persona prompt, defined 1-10 rating dimensions, and full templated output tables with file paths, satisfying the score-3 anchor for fully executable, specific examples.

3 / 3

Workflow Clarity

Steps are clearly sequenced (Load → Crawl → Evaluate → Synthesize → Output) but the batch operations (multi-page crawl, multi-persona evaluation) lack explicit validation/feedback checkpoints such as confirming all pages fetched before evaluating, which caps workflow_clarity at 2 per the guidelines.

2 / 3

Progressive Disclosure

Well-sectioned but monolithic for its length: three large output templates are inlined in SKILL.md rather than split into reference files, matching the score-2 anchor where content that should be separate is inline; the under-50-line simple-skill exception does not apply.

2 / 3

Total

9

/

12

Passed

Description

67%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A clear, capability-rich description that names concrete actions and a distinct niche, but it lacks an explicit 'Use when...' trigger clause and leans on 'ICP personas' jargon that users may not naturally say. Adding natural trigger phrasing would raise trigger_term_quality and completeness.

Suggestions

Append an explicit trigger clause such as 'Use when the user wants to review a website, landing page, or competitor site through buyer personas, or asks for a focus group / competitive comparison / conversion critique.'

Soften jargon by pairing 'ICP personas' with plain-language equivalents like 'buyer personas' so natural user phrasing is covered.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'Evaluate a website, landing page, content, or any online asset', 'Loads personas from buyer-persona-generator output', 'runs them against target URLs', and three named modes — matching the score-3 anchor for multiple specific concrete actions.

3 / 3

Completeness

Clearly states what the skill does (persona-based evaluation across three modes) but 'when to use it' is only implied with no explicit 'Use when...' clause, which caps completeness at 2 per the guidelines.

2 / 3

Trigger Term Quality

Contains some natural user terms ('website', 'landing page', 'focus group', 'head-to-head competitive comparison') but the central concept 'synthetic ICP personas' is jargon a user may not naturally say, and there is no explicit trigger clause.

2 / 3

Distinctiveness Conflict Risk

Occupies a clear niche (ICP persona-driven website review) with a named dependency on buyer-persona-generator and distinct mode triggers, making it unlikely to fire for unrelated skills.

3 / 3

Total

10

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
gooseworks-ai/goose-skills
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.