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launch-positioning-builder

Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

69

Quality

85%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable positioning-builder workflow with concrete search templates, framework tables, and a ready-to-fill output document. It is concise and clearly sequenced; the only gap is the absence of an explicit review/land checkpoint for the generated doc.

Suggestions

Add a brief validation/review step at the end of Phase 4 (e.g., 'Review the doc with the PMM/founder; confirm each value prop maps to a real proof point before deploying') to close the workflow loop.

Trim restated summary lines ('Output is directly usable in website copy, sales decks, and investor materials') and editorial asides to tighten token efficiency.

Consider splitting the large Phase 4 output template into a referenced template file if the skill grows, to keep SKILL.md as a lean overview.

DimensionReasoningScore

Conciseness

Largely lean and assumes competence — no padding about what a positioning doc is — but includes a few restatements ('Output is directly usable in website copy, sales decks, and investor materials') and mild editorializing ('Ad copy reveals what competitors believe converts') that could be trimmed.

4 / 5

Actionability

Provides copy-paste-ready search query templates, per-competitor extraction checklists, framework tables with worked examples, and a complete fill-in-the-blank output markdown template covering the common cases.

5 / 5

Workflow Clarity

Clear Phase 0–4 sequence with decision criteria (e.g. category-choice rules), but no explicit review/validation checkpoint for the finished doc; acceptable since the task is generative rather than destructive or batch.

4 / 5

Progressive Disclosure

Well-organized single-file structure with clear section headers and no nested references; appropriate as a self-contained workflow, though all content lives inline with no split reference material.

4 / 5

Total

17

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description that names concrete actions and gives an explicit 'Use when...' trigger tied to launch/rebrand/competitive-shift contexts. It is clearly distinguished from generic marketing skills and would reliably surface for the right requests.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points' plus 'Chains web research, competitor site analysis, and review mining' — covering the full workflow comprehensively.

5 / 5

Completeness

Explicitly answers both what (research → analyze → generate positioning doc with named components) and when ('Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift').

5 / 5

Trigger Term Quality

Strong natural terms ('positioning', 'competitors', 'differentiate', 'launch', 'rebrand', 'competitive shift') a PMM would actually say, but a few common variants ('go-to-market', 'messaging', 'value prop', 'messaging doc') are absent.

4 / 5

Distinctiveness Conflict Risk

Clear niche (competitor-driven positioning docs for early-stage PMM) with distinct triggers, but minor overlap risk with broader brand/messaging skills under the same 'brand' tag.

4 / 5

Total

18

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
gooseworks-ai/goose-skills
Reviewed

Table of Contents

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