Content
85%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
The body is a strong, actionable, well-sequenced workflow with checklists and monitoring feedback. The main gap is progressive disclosure — everything lives in one long file with no external references.
Suggestions
Split the large output template and/or detailed audience/copy tables into reference files (e.g. OUTPUT_TEMPLATE.md, AUDIENCES.md) and link to them from the main body.
Trim the 'Core principle' and opening narrative paragraphs to leaner one-liners that preserve the strategic framing.
Add an intake-completion checkpoint at the end of Phase 0 so Claude confirms all required fields are gathered before proceeding to Phase 1.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Largely efficient — dense tables and concrete frameworks rather than padded concept explanations — but the narrative 'Core principle' and opening prose could be trimmed without losing clarity. | 4 / 5 |
Actionability | Highly actionable: concrete objective-to-goal mapping, a campaign structure tree, specific audience windows/percentages, copy frameworks with examples, budget tiers, and a copy-paste output template plus executable `web_search:` commands. | 5 / 5 |
Workflow Clarity | Clearly sequenced across Phase 0–5 with validation gates (Tracking Setup Checklist, Launch Checklist) and a feedback loop (the Week 1–2 monitoring plan with 'pause losers, scale winners'). | 5 / 5 |
Progressive Disclosure | Well-sectioned internally, but it is a ~280-line monolithic file with no bundle files and no references to deeper materials; content such as the full output template and detailed audience tables is inlined rather than split out. | 3 / 5 |
Total | 17 / 20 Passed |