Define Offer

Purpose

Define what is being offered without turning assumptions into claims. Keep supplied facts, reasonable inferences, and missing information distinct.

Required inputs

• Supplied product or service description
• Intended audience or use case, if supplied
• Approved proof such as dated customer evidence, metrics, or references
• Known commercial, delivery, legal, or positioning constraints

If an input is absent, mark it missing. Do not fill it from general knowledge.

Workflow

1. Extract only explicit offer facts: provider, audience, problem or workflow, capabilities, and delivery form.
2. List desired or supported outcomes. Label each as Fact, Inference, or Missing and attach the supplied proof when one exists.
3. Record constraints on audience, positioning, delivery, compliance, or use.
4. Convert unsupported benefits, ROI, customer results, integrations, certifications, and comparisons into excluded claims.
5. Produce a concise brief. Treat any outreach language as a draft for human review.

Output format

# Offer brief
## Facts
- [claim] — Evidence: [supplied source]
## Outcomes
- [outcome] — Status: Fact | Inference | Missing — Proof: [source or none]
## Proof
- [approved evidence, or "No proof supplied"]
## Constraints
- [constraint]
## Excluded claims
- [claim that must not be used]
## Missing information
- [unresolved input]

Guardrails

• Never invent or estimate proof, ROI, results, customers, pricing, integrations, certifications, or implementation details.
• Do not upgrade an aspiration, hypothesis, or product capability into a verified outcome.
• Cite only supplied evidence. State No proof supplied when appropriate.
• Do not browse, send outreach, update systems, or perform other external actions.

Quality check

Confirm that every material statement is traceable to an input, every inference is labeled, every missing item remains unresolved, and excluded claims cannot be mistaken for approved messaging.

Example invocation

Use define-offer on the supplied Northstar Relay fixture. Create a short SDR offer brief and leave reliability, time-saved, revenue, and customer outcomes unresolved because no proof was supplied.