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twilio-content-template-builder

Create, manage, and send message templates using Twilio's Content API. Covers template creation for WhatsApp, SMS, RCS, and MMS; variable usage; WhatsApp Meta approval; and sending templates via ContentSid. Use this skill when building structured messages that require pre-approval or consistent formatting across channels.

68

Quality

85%

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SKILL.md
Quality
Evals
Security

Quality

Content

76%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable, with executable dual-language code for every operation and well-organized sections that carry only non-obvious Twilio-specific knowledge. Its two weaknesses are a destructive delete operation with no verification step (capping workflow clarity) and inline duplication of every example across Python and Node.js that inflates token cost.

Suggestions

Add a validation step before deletion — e.g. fetch the template by SID and confirm the friendly name matches before calling delete, satisfying the destructive-operation feedback-loop requirement and lifting workflow clarity.

Make the end-to-end sequence explicit: number the flow (create → submit for approval → poll status → send only when APPROVED) so the approval status check is framed as a gate rather than an isolated snippet.

Pick one primary language for inline examples (or move the per-language variants into a references/ file) to cut the duplicated Python/Node pairs that roughly double the token footprint.

DimensionReasoningScore

Conciseness

The body is efficient — the Overview carries only non-obvious facts (ContentSid identity, Meta approval window) and there is no padding explaining what Twilio or messaging is — but every operation is shown twice (Python and Node.js), which inflates token cost when a single-language convention or a reference file could carry the second variant, fitting the score-4 anchor (efficient with minor instances that could be trimmed) rather than the every-token-earns-its-place level of 5.

4 / 5

Actionability

All guidance is copy-paste executable: complete Python and Node.js snippets for create, send, submit-for-approval, check-status, list, and delete, plus a concrete Console path ("Console > Messaging > Content Template Builder > Create new") and a content-types table, matching the score-5 anchor of fully executable code covering the common cases.

5 / 5

Workflow Clarity

The create → submit approval → check status → send sequence is present with a status checkpoint and rejection guidance ("Cannot resubmit a rejected template with the same name"), but the "List and Delete Templates" pattern performs an irreversible delete with no verification step (e.g. fetch the SID first or confirm before delete), so per the rubric's precedence rule — missing validation in workflows involving destructive operations caps workflow clarity at 3 — it cannot score 4 even though the rest of the sequence is solid.

3 / 5

Progressive Disclosure

No bundle files exist (no references/, scripts/, or assets/), and the ~185-line body is well organized with clearly headed sections (Prerequisites, Quickstart, Key Patterns, Variable Rules, CANNOT, Next Steps) and a scannable types table; however, all API pattern detail is inlined in one file — the per-language variants and content-type details could plausibly live in reference files — fitting the score-4 anchor (good structure, minor organization gaps) rather than the well-signaled one-level-deep reference structure of 5.

4 / 5

Total

16

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it states concrete capabilities in third person, scopes the channels covered, and includes an explicit "Use this skill when..." trigger clause. The only weakness is modest keyword coverage — a few natural synonyms users might say (e.g. "template approval", "Content Template Builder") are absent.

DimensionReasoningScore

Specificity

"Create, manage, and send message templates" plus "variable usage; WhatsApp Meta approval; and sending templates via ContentSid" lists multiple concrete actions with comprehensive coverage of the skill's domain, matching the score-5 anchor; nothing here is generic filler.

5 / 5

Completeness

The "what" is explicit ("Create, manage, and send message templates using Twilio's Content API..." with channel and feature scope) and the "when" is an explicit trigger clause ("Use this skill when building structured messages that require pre-approval or consistent formatting across channels"), matching the score-5 anchor for both what and when with concrete triggers; it is above 4 because the when-clause is explicit and specific, not merely present.

5 / 5

Trigger Term Quality

Natural terms users would say are present ("message templates", "Twilio", "WhatsApp", "SMS", "pre-approval"), but a few common variations are missing (e.g. "Content Template Builder", "template approval", "send a template message"), which fits the score-4 anchor of good coverage with a few natural terms absent rather than the comprehensive synonym coverage of 5.

4 / 5

Distinctiveness Conflict Risk

"Twilio's Content API" and "ContentSid" carve a clear niche distinct from generic messaging skills, but "send message templates" mildly overlaps with sibling skills like a plain twilio-whatsapp-send-message skill, fitting the score-4 anchor (mostly distinct, minor overlap risk with closely related skills) rather than 5.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

openai/plugins

Path

plugins/twilio-developer-kit/skills/twilio-content-template-builder/SKILL.md

Reviewed

Table of Contents

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