Use when asked what first impression a public brand or marketing site makes, why visitors come to it, whether the impression matches the intended positioning, or whether its calls to action work — "first impression test", "what does a visitor think in the first seconds", "persona test of the site", "does the site match our positioning", "do the CTAs work", "brand check across our sites". Runs blind persona subagents on screenshots of the first screen without scrolling, a brand-name-only test, a measured call-to-action check and a comparison with the written norm. Report only, changes no site. Not for a full site revision (use a site-revision skill), not for rewriting copy (use a copywriting skill), not for performance or accessibility audits.