Kickoff research for a brand you haven't worked on before — web research, existing-ad analysis from the Meta Ad Library, editorial-grammar profiling, sourced + AI-generated brand assets, hook/CTA libraries, and an ad concept brief. Produces one reusable brand-context pack (brand-summary, visual-identity, competitors, audience, existing-ads, brand-grammar, an asset manifest, and a concept brief) in a single pass. Use when starting on a brand the workspace hasn't touched.

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

the UGC fix-loop toolkit — surgically re-render a bad window/beat of a single-take UGC master (stitch_replacement.py, pure FFmpeg) and GPT cross-model review a Seedance prompt before render (vet_seedance_prompt.py, routed through the openai-proxy). Fetch it into a one-shot UGC recipe so both scripts resolve on any machine and the vet call bills the Ads agent.

Assemble an expert/educator motion-graphic LISTICLE video ad from a config — a spoken authoritative voiceover carries a numbered listicle while N web-animated hyperframe beats (HTML plus the Web Animations API, one branded design system of alternating tiles, big hero numerals, and glass-pill callouts) are rendered frame-by-frame via Playwright and anchored to the VO's word-level timestamps, periodic color-graded B-roll windows give visual breath, and captions burn ONLY inside those B-roll windows (2-word chunks, ASS Format header carrying a Name field so none drop) with the VO mixed under a low music bed. This is the FREE deterministic assembly stage (Playwright beat render plus ffmpeg concat plus window-masked caption burn plus VO-and-music mix plus final composite) — the VO, the music bed, and the stock B-roll come from create-vo-elevenlabs, create-music-elevenlabs, and media-proxy. Use for the vo-anchored-motion-listicle format.

Assemble a short-form 'vignette' ad from clean product cutouts composited over a kinetic background video — birefnet cutout, then a cold-open text card + product carousel + annotated specimen-sheet end card, plus loudnorm + separate-pass music mux. FREE assembly (PIL + rsvg + FFmpeg); the recipe supplies the config and gates the paid BG/cutout/music calls to their own capabilities. Use for the vignette format.

Render a designed 'value prop' video from a config — 3-5 noun-phrase benefit claims (<=4 words each) revealed sequentially over per-SKU product visuals, one crisp editorial frame per claim (hook sticker -> N claim beats -> brand end card). Deterministic PIL/HTML beat renderer frame-stepped via Playwright and encoded with FFmpeg, sound-off legible, hard cuts, uniform pacing. FREE (no paid calls); music is added separately (create-music-elevenlabs). Use for the value-prop format.

Assemble a stop-motion hand-swatch-cycle product-demo ad from a config — a sequence of still PLATES (one hand swiping a single-barrel cosmetic across a cream skin-patch, the barrel + swatch changing per plate while the hand, background, crop, and lighting stay locked) is PNG→mp4 loop-encoded at each plate's own stop-motion hold (fast motion frames 150–250ms, per-shade ~380ms, hero beats 1100–1800ms), concat-demuxed with HARD cuts into a silent master, closed on a Playwright HTML-rendered branded end card (serif tagline + sans subtitle + real logo SVG over a hero BG, never AI-rendered text), and muxed with a pre-sourced music track playing under the end card with a fade tail (no VO). This is the FREE deterministic assembly stage (loop-encode + concat-demux + end-card render + music mux); the master-anchor plate, shade plates, and end-card BG come from create-image-gpt-image-fal and the track from create-music-elevenlabs. Use for the stopmotion-hand-swatch-cycle format.

Assemble a song-driven music-video ad from a config — a generated sung track carries the whole narration across N tableaux (one keyframe -> one i2v clip per lyric beat) with NO separate voiceover, captions synced to the song's OWN word timings (script-window, never Whisper) and the hook word landing on the chorus drop, closed on a PIL brand end card. This is the FREE deterministic assembly stage (clip cut-to-timeline + captions + end card + FFmpeg composite); the song, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the song-driven-music-video format.

Build the deterministic PIL pill overlays for a 'perfect-score + proof-points' UGC video ad (white 10/10 score header with a medal + orange sub with a finger-down + 3-4 green-check proof pills) and composite them onto a base clip in a diagonal L->R->L->R cascade, then mux the music bed into master-final.mp4. Config-driven (config.json), 1080x1920 9:16, FREE and deterministic (no paid calls, text stays pixel-crisp). Use for the overlay-proof-points format; the base clip + music come from separate paid capabilities.

Assemble a two-host fake-podcast skit ad from a config — per-line lipsync clips hard-concatenated in script order, scaled/padded to 1080×1920, WHITE bottom-center captions (up to 5 words per cue, broken on sentence punctuation, word-wrapped to stay in-frame, held at least 0.9s) built from each line's OWN ElevenLabs char-level timestamps (offset by cumulative clip start, never Whisper), and closed on a Playwright/PIL brand end card composited from the real wordmark — never AI-rendered text. This is the FREE deterministic assembly stage (concat + white captions + end card + crf28 encode); the per-line VOs, photoreal gpt-image-2 base stills, expression variants, and lipsync clips come from create-vo-elevenlabs / create-image-gpt-image-fal / create-video-fal. Use for the podcast-skit format.

Render a 'photo-grid promo card' video from a config — a real-DOM card with a FIXED header/footer and a CONTINUOUSLY SCROLLING 2-row grid of MIXED tiles (video clips, product/lifestyle stills, big-serif %-OFF, dark promo-code or CTA) + feature chips, frame-stepped via Playwright with real-time <video> playback and encoded with FFmpeg — deterministic assembly, FREE (the clips + music come from create-video-fal + create-music-elevenlabs), text stays pixel-crisp. Use for the photo-grid-promo-card format.

Render a punchy ~12s vertical (9:16) music-only direct-response OFFER ad as a 4-beat kinetic-typography film — HEADLINE slam → real PRODUCT drop → CLAIM/proof → CTA pill — from one config of copy slots, a real product photo, a brand palette, fonts, bpm, and beat split. DETERMINISTIC + FREE (a bundled Remotion project; springs + interpolate, no AI-gen for visuals). Backgrounds are engine gradient divs off the palette, props are inline SVG, the ONLY composited bitmap is the REAL product photo (objectFit:contain, never stretched), and ALL headline/claim/CTA/URL/wordmark text is typeset in the engine — never AI-rendered (the format's credibility guard). A driver binds the config to Remotion input props, renders the 9:16 master, and derives a 1:1 center-crop with ffmpeg. Two gating checks run before render (claim verbs must match the product's physical format; the claim beat needs an edge-entry mechanism prop). Use for the motion-graphics-offer-ad format.

Assemble a silent, music-led 3-world product-tour ad — trim and hard-cut-concat the per-world WIDE-arrival + top-down-macro clips, composite the HTML/Playwright brand end card ("FIND YOUR DAILY." + handwritten scent labels + arrows) over an AI flat-lay background, and mux one music bed into a 720x1280 web master. FREE, deterministic assembly (Playwright + PIL/HTML + FFmpeg); the recipe supplies the config and gates the paid clip/background/music calls. Use for the multiworld-product-tour format.

Render a 'mosaic-grid-reveal' video from a config — a real-DOM FULL-BLEED N×N mosaic of real product tiles that pops in one tile at a time (scatter order, ease-out-back overshoot), the grid clears, then the brand wordmark builds line-by-line followed by a sub-label, tagline, and CTA; frame-stepped via Playwright and encoded with FFmpeg — deterministic assembly, FREE (the music bed comes from create-music-elevenlabs), so the wordmark, tile captions, and CTA stay pixel-crisp. Use for the mosaic-grid-reveal format.

Render a 'model comparison grid' video from a config — a fal-style "same prompt, N contenders" showcase — a dark real-DOM stage where per beat a monospace prompt fades in centered, docks to a small top strip, then a labeled 2-4 panel grid (static images OR muted video clips, mixable per cell) staggers in and holds for comparison, plus a minimal end card — frame-stepped via Playwright (video cells are frame-seeked deterministically) and encoded with FFmpeg. Deterministic assembly, FREE (cell media comes from create-image-fal / create-video-fal, music from create-music-elevenlabs), text stays pixel-crisp. Use for the model-comparison-grid format.

Assemble an iMessage chat-reveal video ad from a thread JSON — one continuous Playwright recording of the conversation animating in (typing dots, composer typing, bubble pops, auto-scroll) crossfaded into a designed end card, with iMessage send/receive SFX and an optional ducked music bed. FREE assembly (Playwright + ffmpeg); the recipe supplies the per-brand thread + product + end-card config and gates the paid product-image/music calls to their own capabilities. Use for the imessage-chat format.

Assemble an iMessage notification-cascade video ad (≈14s, 9:16) from a phone-on-desk plate + 3–5 messages — authentic Apple Messages banners composited in PIL (SF Pro text, green Messages icon, warm translucent-greige fill, soft shadow) spring in one-by-one at the BOTTOM and push the stack UP, a right-aligned Show-less/X pill rides above, the X clears the stack, then a serif end card resolves. FREE assembly (PIL + ffmpeg); the recipe supplies the per-brand plate, notifications, and end-card config and gates the paid plate-clean/music calls to their own capabilities. Use for the imessage-notification-cascade format.

Render an 'Instagram-Live social-proof gallery' video from a config — ~5 real brand product stills each framed as an Instagram-LIVE card (IG gradient-ring avatar, username, verified check, red LIVE badge, viewer count, close X, a short claim-free live-comment feed, an empty 'Add a comment…' bar, and reaction hearts floating up the right edge), with a brand-approved benefit sentence building one phrase per slide and a clean logo endcard, rendered deterministically with PIL frames plus FFmpeg — FREE (the music bed comes from create-music-elevenlabs), products and wordmark stay crisp. Use for the ig-live-gallery format.