Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.

Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning email automation flows or writing email subject lines for campaigns.

Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every feature in a row, no decision support), hidden-recommendation (biased comparison pretending to be neutral), and honest-comparison-with-guidance (genuine comparison plus opinionated recommendation) patterns. Triggers on comparison tool, plan compare, product compare, alternative compare, vs page, decision support tool. Also triggers when conversion through comparison stages is poor, when users are abandoning at the comparison step, or when a comparison tool is being scoped for the first time.

Designing conversational flows for website chatbots and AI agents. Intent recognition architecture, branching logic, fallback handling, escalation to human, conversation analytics. Honest about scripted-bot (rigid trees, fail edge cases), hallucinating-bot (LLM without structure, makes things up), and structured-guided-conversation (LLM-powered with intent architecture and fallback discipline) patterns. Distinguishes chatbot DESIGN (this skill) from chatbot IMPLEMENTATION (engineering and platform work). Triggers on chatbot, conversational AI, AI agent, chat widget, intent design, conversational flow, bot escalation, LLM grounding. Also triggers when a chatbot is hallucinating, when a scripted bot is failing edge cases, or when a chatbot is being scoped for the first time.

Evaluate and improve how information is organized for findability. Use when the user asks to "organize this", "restructure docs", "improve navigation", "where should this go", "review file structure", or when documentation grows beyond a single page.

Systematic debugging that applies the scientific method to failures. Use when the user says "debug this", "why is this failing", "help me find the bug", or is stuck on a problem and thrashing without progress.

Buy and sell NFTs through OpenSea on EVM chains and Solana. Fulfill listings, accept or create offers, cancel orders, make cross-chain purchases, and sweep listings. Requires wallet signing; for read-only queries use opensea-api instead.

Migrate Python Selenium/Selene electron tests to TypeScript/Playwright. Use when converting tests from rstudio-ide-automation/rstudio_server_pro/electron-tests/ to rstudio/e2e/rstudio/tests/.

Three.js post-processing - EffectComposer, bloom, DOF, screen effects. Use when adding visual effects, color grading, blur, glow, or creating custom screen-space shaders.

Three.js interaction - raycasting, controls, mouse/touch input, object selection. Use when handling user input, implementing click detection, adding camera controls, or creating interactive 3D experiences.

Three.js geometry creation - built-in shapes, BufferGeometry, custom geometry, instancing. Use when creating 3D shapes, working with vertices, building custom meshes, or optimizing with instanced rendering.

Three.js animation - keyframe animation, skeletal animation, morph targets, animation mixing. Use when animating objects, playing GLTF animations, creating procedural motion, or blending animations.

Creates Dataverse tables, columns, and relationships for a Power Pages site based on a data model proposal. Use when the user wants to set up the data model, create database tables, or build the Dataverse schema for their site.

**MANDATORY prerequisite** — you MUST invoke this skill BEFORE every `create_new_file` tool call. NEVER call `create_new_file` directly without loading this skill first. Trigger whenever the user wants a new blank Figma file — a new design, FigJam, or Slides file — or when you need a fresh file before calling `use_figma`. Usage — /figma-create-new-file [editorType] [fileName] (e.g. /figma-create-new-file figjam My Whiteboard, /figma-create-new-file slides Q3 Review)

Rules and guidelines for working with Spring Data JPA in the project. ALWAYS use this skill when adding, removing, or modifying JPA entities, repositories, or projections. Trigger on any request that involves changing entity structure, adding new entities, modifying field annotations, updating database mappings, creating or modifying Spring Data repositories, or defining query projections (interfaces, DTOs).

React and Next.js performance optimization guidelines from Vercel Engineering. Use when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements. Do NOT use for component API architecture or composition patterns (use react-composition-patterns instead).

Deploy web projects to Netlify using the Netlify CLI (`npx netlify`). Use when the user asks to deploy, host, publish, or link a site/repo on Netlify, including preview and production deploys. Do NOT use for deploying to Vercel, Cloudflare, or Render (use their respective skills).

Deploy applications and infrastructure to Cloudflare using Workers, Pages, and related platform services. Use when the user asks to deploy, host, publish, or set up a project on Cloudflare. Do NOT use for deploying to Vercel, Netlify, or Render (use their respective skills).

Provides templates, style guidelines, and a complete workflow for writing MkDocs documentation, sample pages, and navigation updates for BlazorWebFormsComponents. Covers component doc structure with Web Forms vs Blazor syntax comparisons, migration guide templates, sample page creation in AfterBlazorServerSide with demo and source code sections, NavMenu.razor and ComponentList.razor updates, and README linking. Use when documenting a new or existing BWFC component, creating sample pages with escaped code blocks, updating mkdocs.yml navigation, or following the complete documentation workflow from docs to samples to README.

Configure email verification, implement password reset flows, set password policies, and customise hashing algorithms for Better Auth email/password authentication. Use when users need to set up login, sign-in, sign-up, credential authentication, or password security with Better Auth.