campaign-brief-generator

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

Quality

73%

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tessl review fix ./skills/content/composites/campaign-brief-generator/SKILL.md

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The skill is highly actionable with concrete templates, tables, and a clear phased workflow, and is well-structured as a self-contained document. Its main weakness is redundancy between the trigger-phrase lists and between the phase descriptions and the output template.

Suggestions

Collapse the duplicate 'When to Use' and 'Trigger Phrases' sections into a single list to remove redundancy and improve conciseness.

Add an explicit validation checkpoint after Phase 5 (e.g., 'Review the brief against the intake answers; confirm every channel, message, and metric maps to a stated goal before saving') to strengthen workflow clarity.

Dimension	Reasoning	Score
Conciseness	The body is mostly efficient with structured tables and templates, but duplicates content — the 'When to Use' and 'Trigger Phrases' lists overlap heavily, and the Phase 5 output template re-states the structure already described in Phases 1–4 — so it fits the 'mostly efficient but could be tightened' anchor rather than lean.	3 / 5
Actionability	Provides numbered intake questions, a channel table with minimum-resource specs, a message-structure template, a content-calendar format with worked rows, a KPI table, and a full copy-paste output template — concrete and fully actionable across common cases.	5 / 5
Workflow Clarity	Phases 0–5 are clearly sequenced (intake → channel → messaging → content → metrics → output), but there is no explicit validation/review checkpoint on the generated brief; this is a generative rather than destructive/batch skill, so no cap applies, placing it at the 'clear sequence, minor validation gaps' anchor.	4 / 5
Progressive Disclosure	A single self-contained file with well-organized headers, tables, and no nested references; there are no bundle files to point at, and the content is appropriately inline, matching 'good structure, minor organization gaps' rather than a 5 since it exceeds the under-50-line simple-skill threshold.	4 / 5
	Total	16 / 20 Passed

Description

71%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description clearly conveys what the skill produces with strong specificity, but lacks an explicit 'Use when…' trigger clause, relying on audience framing instead. It is mostly distinct and uses appropriate third-person voice.

Suggestions

Add an explicit 'Use when…' clause with concrete trigger phrases (e.g., 'Use when the user asks to plan a campaign, write a campaign brief, or figure out channels and messaging for a launch') to lift completeness above the cap of 3.

Broaden trigger terms with synonyms a non-marketer would naturally say, such as 'go-to-market plan', 'campaign plan', and 'launch plan'.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete outputs — 'channel plan, messaging angles, content types, timeline, and success metrics' — giving comprehensive coverage of what the skill produces, matching the score-5 anchor.	5 / 5
Completeness	The 'what' is clear and concrete, but the only 'when' guidance is audience framing ('Designed for seed/Series A founders…') with no explicit 'Use when…' trigger clause, which caps completeness at 3 per the rubric guideline.	3 / 5
Trigger Term Quality	Natural terms like 'marketing campaign brief', 'launch goal', 'ICP', and 'GTM' are present, but common variations such as 'go-to-market plan' or 'campaign plan' are missing, fitting the score-4 anchor.	4 / 5
Distinctiveness Conflict Risk	'Marketing campaign brief' is a fairly distinct niche with minimal overlap risk against unrelated skills, though the absence of explicit trigger phrases leaves minor overlap with general content-planning skills, matching score 4.	4 / 5
	Total	16 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: gooseworks-ai/goose-skills
Path: skills/content/composites/campaign-brief-generator/SKILL.md
Commit: 2523432

Reviewed: 7 days ago

Table of Contents

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