campaign-brief-generator

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

Quality

76%

Does it follow best practices?

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Securityby

Passed

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tessl review fix ./skills/content/composites/campaign-brief-generator/SKILL.md

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable reasoning skill with a clear phased workflow and concrete templates/tables that a small team can execute directly. The main weakness is redundancy between the two trigger-phrase sections and between the phase content and the output template.

Suggestions

Merge "Trigger Phrases" into the "When to Use" section to remove the near-duplicate block.

Trim the Phase 5 output template where it restates Phase 1–4 structure, or reference those phases instead of repeating them.

Consider a one-line "How to run this skill" pointer at the top so the phased flow is obvious before the reader reaches Phase 0.

Dimension	Reasoning	Score
Conciseness	Mostly efficient and free of concepts Claude already knows, but the "Trigger Phrases" section duplicates "When to Use" and the Phase 5 output template largely restates Phases 1–4, so it could be tightened.	2 / 3
Actionability	Highly actionable for an instruction-only skill: a channel-selection table with resource minimums, a message-structure template, a content-calendar format with working titles, and a complete output brief template — concrete and copy-paste ready.	3 / 3
Workflow Clarity	Clear Phase 0→5 sequence from intake through output, with the intake-then-build structure providing a natural checkpoint and the output template plus "Assets Needed Before Launch" checklist serving as completion checks; no destructive/batch step requires a validate-retry loop.	3 / 3
Progressive Disclosure	Single self-contained, well-organized file with clear phase headers and tables, no nested or deeply stacked references; for a reasoning skill that needs all context inline this is appropriately structured with no need for external bundle files.	3 / 3
	Total	11 / 12 Passed

Description

67%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A specific, well-targeted description that clearly conveys what the skill produces and for whom, but it omits an explicit "Use when..." trigger clause and over-relies on insider jargon (ICP, GTM). Adding a natural-language trigger clause would raise completeness and trigger-term quality.

Suggestions

Append an explicit trigger clause, e.g. "Use when a founder or small GTM team asks for a campaign plan, launch plan, or go-to-market brief."

Soften jargon by adding plain-language aliases for ICP and GTM so natural user phrasings match.

Keep the concrete output list but trim the audience sentence to reduce redundancy with the body's "Built for" section.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete outputs — "channel plan, messaging angles, content types, timeline, and success metrics" — generated from named inputs (launch goal, ICP, product context), matching the multi-action anchor.	3 / 3
Completeness	Clearly states what it does, but lacks an explicit "Use when..." trigger clause; the "Designed for seed/Series A founders..." line describes audience rather than when to invoke it, capping completeness at 2 per the guidelines.	2 / 3
Trigger Term Quality	Contains relevant natural terms ("campaign brief", "launch", "channel plan", "messaging") but leans on jargon ("ICP", "GTM") and omits common user phrasings like "marketing plan" or "go-to-market plan".	2 / 3
Distinctiveness Conflict Risk	"Marketing campaign brief" for founders/GTM teams is a clear niche unlikely to collide with other skills, with distinct triggers around campaign planning.	3 / 3
	Total	10 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: gooseworks-ai/goose-skills
Path: skills/content/composites/campaign-brief-generator/SKILL.md
Commit: 8866b2a

Reviewed: 1 day ago

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