End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.

Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Use for performance diagnosis, account audits, full-funnel or TOF/MOF/BOF gap analysis, deciding what to test or create next, and producing novice-friendly recommendations without forcing every campaign or ad into a funnel stage.

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

Given the path to a finished content-goose ad-run folder, extract everything that defines that ad — recipe shot list, VO script, characters, voices, world, atom-skills, master mp4 — and emit a `source-sample.json` in the exact shape the `upload-ad-sample` skill writes to the Goose Ads library. Also links every character and voice to the central character library at `<repo-root>/assets/character-library/` (repo-root derived from the run-dir, not a hardcoded path), and if a character isn't in the library yet, adds it first then links. Use when the user wants to remix one of their existing ads — this skill produces the source JSON that the script-rewriting step and `remix-ad` consume.

Research a company or brand from its website and produce a reusable Brand Core covering products, audience, competitors, positioning, offers, messaging evidence, voice, and visual identity. Use before growth, ad, content, creator, or product work when reliable brand context is missing.

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

the UGC fix-loop toolkit — surgically re-render a bad window/beat of a single-take UGC master (stitch_replacement.py, pure FFmpeg) and GPT cross-model review a Seedance prompt before render (vet_seedance_prompt.py, routed through the openai-proxy). Fetch it into a one-shot UGC recipe so both scripts resolve on any machine and the vet call bills the Ads agent.

Assemble an expert/educator motion-graphic LISTICLE video ad from a config — a spoken authoritative voiceover carries a numbered listicle while N web-animated hyperframe beats (HTML plus the Web Animations API, one branded design system of alternating tiles, big hero numerals, and glass-pill callouts) are rendered frame-by-frame via Playwright and anchored to the VO's word-level timestamps, periodic color-graded B-roll windows give visual breath, and captions burn ONLY inside those B-roll windows (2-word chunks, ASS Format header carrying a Name field so none drop) with the VO mixed under a low music bed. This is the FREE deterministic assembly stage (Playwright beat render plus ffmpeg concat plus window-masked caption burn plus VO-and-music mix plus final composite) — the VO, the music bed, and the stock B-roll come from create-vo-elevenlabs, create-music-elevenlabs, and media-proxy. Use for the vo-anchored-motion-listicle format.

Assemble a short-form 'vignette' ad from clean product cutouts composited over a kinetic background video — birefnet cutout, then a cold-open text card + product carousel + annotated specimen-sheet end card, plus loudnorm + separate-pass music mux. FREE assembly (PIL + rsvg + FFmpeg); the recipe supplies the config and gates the paid BG/cutout/music calls to their own capabilities. Use for the vignette format.

Render a designed 'value prop' video from a config — 3-5 noun-phrase benefit claims (<=4 words each) revealed sequentially over per-SKU product visuals, one crisp editorial frame per claim (hook sticker -> N claim beats -> brand end card). Deterministic PIL/HTML beat renderer frame-stepped via Playwright and encoded with FFmpeg, sound-off legible, hard cuts, uniform pacing. FREE (no paid calls); music is added separately (create-music-elevenlabs). Use for the value-prop format.

Assemble a stop-motion hand-swatch-cycle product-demo ad from a config — a sequence of still PLATES (one hand swiping a single-barrel cosmetic across a cream skin-patch, the barrel + swatch changing per plate while the hand, background, crop, and lighting stay locked) is PNG→mp4 loop-encoded at each plate's own stop-motion hold (fast motion frames 150–250ms, per-shade ~380ms, hero beats 1100–1800ms), concat-demuxed with HARD cuts into a silent master, closed on a Playwright HTML-rendered branded end card (serif tagline + sans subtitle + real logo SVG over a hero BG, never AI-rendered text), and muxed with a pre-sourced music track playing under the end card with a fade tail (no VO). This is the FREE deterministic assembly stage (loop-encode + concat-demux + end-card render + music mux); the master-anchor plate, shade plates, and end-card BG come from create-image-gpt-image-fal and the track from create-music-elevenlabs. Use for the stopmotion-hand-swatch-cycle format.

Assemble a split-screen creator ad from a config — a two-zone vertical composite where a supplied AI-creator lip-sync take fills the BOTTOM ~48% while real 16:9 product/demo clips run uncropped in the TOP ~52%, each top clip contain-fit with a darkened blurred cover-scale fill of the same clip (never black bars), a 3px brand-color divider between the zones, the creator slice cover-fit per the per-scene VO timing, scenes hard-concatenated with the body audio being the concatenated creator VO slices, an end card held on the last sharp frame ~3s, then the ASSEMBLED cut transcribed with local Whisper (not the raw VO — concat drops inter-scene silence) and word-level captions burned in the chosen style. This is the FREE deterministic assembly + caption stage (two-zone composite + blurred fill + divider + hard-concat + end card + captions); the VO comes from create-vo-elevenlabs, the anchor from create-image-gpt-image-fal, and the whole-VO lip-sync from a paid VEED Fabric 1.0 take (a no-atom upstream input). Use for the split-screen-creator format.

Assemble a song-driven music-video ad from a config — a generated sung track carries the whole narration across N tableaux (one keyframe -> one i2v clip per lyric beat) with NO separate voiceover, captions synced to the song's OWN word timings (script-window, never Whisper) and the hook word landing on the chorus drop, closed on a PIL brand end card. This is the FREE deterministic assembly stage (clip cut-to-timeline + captions + end card + FFmpeg composite); the song, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the song-driven-music-video format.

Build the deterministic PIL pill overlays for a 'perfect-score + proof-points' UGC video ad (white 10/10 score header with a medal + orange sub with a finger-down + 3-4 green-check proof pills) and composite them onto a base clip in a diagonal L->R->L->R cascade, then mux the music bed into master-final.mp4. Config-driven (config.json), 1080x1920 9:16, FREE and deterministic (no paid calls, text stays pixel-crisp). Use for the overlay-proof-points format; the base clip + music come from separate paid capabilities.

Assemble a two-host fake-podcast skit ad from a config — per-line lipsync clips hard-concatenated in script order, scaled/padded to 1080×1920, WHITE bottom-center captions (up to 5 words per cue, broken on sentence punctuation, word-wrapped to stay in-frame, held at least 0.9s) built from each line's OWN ElevenLabs char-level timestamps (offset by cumulative clip start, never Whisper), and closed on a Playwright/PIL brand end card composited from the real wordmark — never AI-rendered text. This is the FREE deterministic assembly stage (concat + white captions + end card + crf28 encode); the per-line VOs, photoreal gpt-image-2 base stills, expression variants, and lipsync clips come from create-vo-elevenlabs / create-image-gpt-image-fal / create-video-fal. Use for the podcast-skit format.

Render a 'photo-grid promo card' video from a config — a real-DOM card with a FIXED header/footer and a CONTINUOUSLY SCROLLING 2-row grid of MIXED tiles (video clips, product/lifestyle stills, big-serif %-OFF, dark promo-code or CTA) + feature chips, frame-stepped via Playwright with real-time <video> playback and encoded with FFmpeg — deterministic assembly, FREE (the clips + music come from create-video-fal + create-music-elevenlabs), text stays pixel-crisp. Use for the photo-grid-promo-card format.

Render a punchy ~12s vertical (9:16) music-only direct-response OFFER ad as a 4-beat kinetic-typography film — HEADLINE slam → real PRODUCT drop → CLAIM/proof → CTA pill — from one config of copy slots, a real product photo, a brand palette, fonts, bpm, and beat split. DETERMINISTIC + FREE (a bundled Remotion project; springs + interpolate, no AI-gen for visuals). Backgrounds are engine gradient divs off the palette, props are inline SVG, the ONLY composited bitmap is the REAL product photo (objectFit:contain, never stretched), and ALL headline/claim/CTA/URL/wordmark text is typeset in the engine — never AI-rendered (the format's credibility guard). A driver binds the config to Remotion input props, renders the 9:16 master, and derives a 1:1 center-crop with ffmpeg. Two gating checks run before render (claim verbs must match the product's physical format; the claim beat needs an edge-entry mechanism prop). Use for the motion-graphics-offer-ad format.