App Store Accessibility Nutrition Labels

App Store Connect lets you declare which accessibility features your app supports. These labels appear on your product page, helping users find apps that meet their needs.

Docs: Overview of Accessibility Nutrition Labels

The 9 Label Categories

Pass / Fail Criteria

To legitimately claim a label, your app must pass real testing with that assistive technology. Apple may audit these claims.

VoiceOver Pass Criteria

• Every interactive element has a meaningful accessibilityLabel
• Decorative images are hidden (accessibilityHidden(true) or .decorative)
• Custom views expose children or combine into logical elements
• No information is conveyed only through color, shape, or position
• All alerts, toasts, and dynamic content are announced via UIAccessibility.post(notification:argument:)
• Navigation order is logical (top-to-bottom, leading-to-trailing)

Full Keyboard Access Pass Criteria

• All actions achievable without touch
• Clear focus indicators visible on all interactive elements
• Tab order follows visual layout
• Keyboard shortcuts don't conflict with system shortcuts
• No dead-end focus traps

Closed Captions Pass Criteria

• All spoken dialog is captioned
• Sound effects relevant to comprehension are described in brackets
• Speaker identification is included when multiple speakers are present
• Captions are synchronized with audio
• Captions use AVMediaCharacteristic.transcribesSpokenDialogForAccessibility

Audio Descriptions Pass Criteria

• Visual-only information (actions, scene changes, on-screen text) is narrated
• Descriptions fit between dialog without overlapping
• Audio description tracks tagged with AVMediaCharacteristic.describesVideoForAccessibility

Larger Text Pass Criteria

• App uses Dynamic Type (preferred font text styles)
• No text is clipped or truncated at Accessibility sizes (up to AX5)
• ScrollViews accommodate expanded content
• Images with text provide scaled alternatives

Reduce Motion Pass Criteria

• @Environment(\.accessibilityReduceMotion) or UIAccessibility.isReduceMotionEnabled checked
• Parallax, sliding, and spring animations replaced with fades or instant transitions
• Auto-playing animations are paused or replaced with static content

Increase Contrast Pass Criteria

• System semantic colors used (they auto-adapt)
• Custom colors provide higher-contrast variants when accessibilityContrast == .high
• Borders or other visual separators added for elements that rely on subtle color differences

SwiftUI Audit Example

struct ContentView: View {
    @Environment(\.accessibilityReduceMotion) private var reduceMotion
    @Environment(\.dynamicTypeSize) private var typeSize

    var body: some View {
        VStack {
            Image("hero")
                .accessibilityLabel("Mountain landscape at sunset")

            Text("Welcome")
                .font(.title)   // Uses Dynamic Type automatically

            Button("Get Started") { }
                .accessibilityHint("Opens the onboarding flow")
        }
        .animation(reduceMotion ? nil : .spring(), value: showContent)
    }
}