22 Agent Skills for Amazon sellers and advertisers: Sponsored Products and Brands audits, search-term mining, budget pacing, DSP and Amazon Marketing Cloud, reporting, listing optimization and compliance, product images, repricing, FBA inbound, stockout, refunds, buyer messaging, and profitability. Built for Kuudo's hosted Amazon Ads and Selling Partner MCP servers; price, budget, listing, and shipment writes are previewed and wait for explicit approval.
68
93%
Does it follow best practices?
Impact
66%
1.65xAverage score across 22 eval scenarios
Medium
Suggest reviewing before use
A rejected ad costs another review cycle of up to 72 hours, so diagnose from the rejection email first and fix every co-occurring defect in one pass rather than resubmitting against the single reason Amazon named.
| Rejection reason | What it usually means | Fix |
|---|---|---|
| Spelling, grammar, or typos | Copy assets, or text baked into an image | Proofread copy; for generated images, the model invented text — regenerate with the negative list |
| Misleading claim / doesn't match landing page | Creative promises something the detail page doesn't support, or the product shown differs from the product sold | Align the creative to the detail page; verify the rendered product against real photos |
| Unsubstantiated superiority claim | "Best", "biggest", "most", or a competitor named | Substantiate, or rewrite to "leading brand" phrasing |
| Blurry or low-quality image | Upscaled, compressed, or generated at too small a size | Regenerate at the recommended dimensions, not the minimum; keep ≥ 72 ppi |
| Text in a custom image | Model-added typography, a logo, or a CTA | Regenerate with the explicit no-text negative list; check the pixels, not the prompt |
| White or transparent background | Custom image on studio white, or a borderless unit on off-white | Regenerate with a contrasting background; add a non-white 1-pixel border for banners |
| Letterboxing or pillarboxing | Wrong aspect ratio padded to fit | Re-render at the target ratio; supply all three ratios for custom images |
| Illegible text | Below the point-size floor | Banners: ≥ 16 pt at 2X. REC: use the per-size headline and disclaimer ranges |
| Poor punctuation or capitalization | Title case, ALL CAPS, "!!!", "???" | Sentence case; at most two instances of a repeated mark |
| Pressuring language | "Hurry", "Last chance", "Don't miss out" | Rewrite to a direct two-to-three-word CTA, or drop the CTA on display |
| Pricing or savings claim | A percentage or "huge savings" in copy or pixels | Use "[Product] savings", "Save now", "Great prices on [Product]" |
| Deal language without a deal | "Deal" used with no live Amazon deal | Remove it, or schedule the campaign inside the deal window |
| Logo issues | Combined logos, logo on a complex background, product used as logo | Supply the registered logo, 1:1 and ≥ 400 × 400, filling the frame or on white or transparent |
| Prohibited or restricted content | Category rules, or a targeting term producing a bad experience | Check the prohibited and restricted lists; review keywords and targeted products |
| Out of stock or recalled product | The ASIN isn't sellable | Pause; pre-order is allowed with a pre-order CTA |
| File rejected at upload | Size, dimension, or format outside spec | Compare against 01-asset-specs.md; remember the 50 kb static cap in FR, IT, ES, JP |
Amazon sometimes rejects with a general policy citation. Work the creative against the highest-frequency causes in order: burned-in text or logo, white background, product mismatch, claim language, then file spec. In parallel, re-read the landing page the user named, or the ad's ASIN detail page, as a shopper would and ask whether the ad promises something it doesn't deliver — that judgment call is what a reviewer is making, and it is the reason a technically clean asset can still fail.
03-image-generation.md before anything is
uploaded..tessl-plugin
skills
amazon-ads-accounts
amazon-ads-budget-pacing
amazon-ads-create-dsp-campaign
amazon-ads-creative-assets
amazon-ads-marketing-cloud
amazon-ads-reporting
assets
templates
sb
references
tests
amazon-ads-sb-performance-review
amazon-ads-sp-campaign-auditor
amazon-ads-sp-search-term-explorer
amazon-product-image
amazon-profitability-calculator
amazon-sp-fba-inbound
amazon-sp-listing-compliance
amazon-sp-listing-optimizer
amazon-sp-messaging-api
amazon-sp-refund-return-monitor
amazon-sp-repricing
amazon-sp-sales-traffic-analyzer
amazon-sp-sqp-asin-ngram
amazon-sp-stockout-prevention
connect-to-kuudo
using-kuudo