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22 Agent Skills for Amazon sellers and advertisers: Sponsored Products and Brands audits, search-term mining, budget pacing, DSP and Amazon Marketing Cloud, reporting, listing optimization and compliance, product images, repricing, FBA inbound, stockout, refunds, buyer messaging, and profitability. Built for Kuudo's hosted Amazon Ads and Selling Partner MCP servers; price, budget, listing, and shipment writes are previewed and wait for explicit approval.

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Impact

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Average score across 22 eval scenarios

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regulatory-map.mdskills/amazon-sp-listing-compliance/references/

Regulatory map for listing compliance

Last checked 2026-09-16 against Seller Assistant answers, with help-hub references as returned. Adapted from Amazon Selling Partner's listing-compliance skill (Apache-2.0).

Orientation, not authority. Use it to classify a product in Step 1 and to draft the seller questions in Step 4. Confirm the specific category through Seller Assistant in Step 5 when that step is warranted and available, and prefer that answer where the two disagree. Help-hub references are in parentheses; the FDA section came back from Seller Assistant without links.

Section index — read only what applies

Always read Every listing and Category-level. Then read only the buckets the product plausibly hits. Do not load this file whole; each section stands alone.

A few rules live outside the bucket their product name suggests — lasers sit under FDA, magnet sets under CPSC. Follow this table, not the section title, and when a product could sit in two buckets read both.

SectionRead it when the product…
Every listingalways
Category-levelalways (GTIN, gating, condition)
FDAis ingested, applied to the body, is a medical device, or is a laser product
EPAis a chemical, contains PFAS/BPA, or claims to kill/repel pests or microbes
CPSCtargets children 12 and under, or is a novelty magnet set (prohibited — see this section)
FCCtransmits or receives radio (Wi-Fi, Bluetooth, RF)
FTCuses endorsements, testimonials, or "Made in USA"
Required on-listing statements and disclosuresis a vehicle part, lighting, appliance, plumbing, textile, furniture, bedding, fur, or wool
Other product-specificis a refrigerator water filter (lasers → FDA; magnet sets → CPSC)
Cross-cuttingalways skim if unsure which bucket applies
Enforcementthe product is borderline and you need the consequence

Every listing (GXPFG3RRZB9WFPJE; selling policies GSNV3657R94YP9DZ)

  • Lawful product, compliant with the seller agreement and Amazon policies.
  • Attributes: model or part number, manufacturer or brand name, compliance information.
  • Consistent product details and list prices across duplicate listings of the same product.
  • Images showing all sides of the product and its packaging. The Add Products tool blocks submission until main-image defects are resolved.
  • Certain categories also require accredited-lab test reports, a Certificate of Insurance via Business Insurance verification, a Children's Product Certificate, and permanently affixed hazard warnings.
  • Non-compliance (missing or inaccurate compliance info, failed testing, prohibited or restricted items, image issues) leads to suppression or removal.

Category-level (G200301050, G200316110)

RuleApplies toSeller must supply
Prior approval (gated category)Health & Personal Care, Beauty, Jewelry, Watches, and othersWhether approval is already held; otherwise the apply-to-sell path
GTIN requiredMost categoriesUPC / EAN / ISBN / JAN, or an approved exemption
Condition guidelinesCategory-specificCondition (new, used, refurbished) and that it meets the category's definition

FDA (no help-hub links returned)

Product typeRulesDocuments / tests the seller must have
Food & beverageFD&C Act Title 21; 21 CFR 101 (labeling), 110 (GMP), 117 (preventive controls)Compliant labeling; GMP
Infant formulaFD&C Act § 412; 21 CFR 106 (manufacturing, quality control, records, registration and notification) and 107 (labeling, nutrients). FDA does not approve infant formula before saleManufacturer registration with FDA, and a new-infant-formula notification submitted at least 90 days before marketing. A seller who isn't the manufacturer needs the manufacturer's confirmation of both. There is no "FDA approval" document to ask for
Baby foodThermally processed low-acid food standardsProcess compliance
Organic claims7 CFR 205Organic certification
Cosmetics (MoCRA 2022)FDA facility registration and product listing; safety substantiation; GMP (ISO 22716:2007 or equivalent); serious adverse-event reporting within 15 business days; full labelingRegistration, safety records, GMP. Prohibited: mercury, formaldehyde-releasing agents, methylene glycol, permanent lash/brow dyes, plastic microbeads
Medical devices21 CFR 801 (labeling), 807 (registration and listing), 807 Subpart E 510(k), 814 PMA. Find the product code and classification first: most Class I devices and some Class II devices are exempt from 510(k); non-exempt Class I/II devices need 510(k) clearance (or De Novo); Class III needs PMAEstablishment-registration and device-listing evidence, and UDI on labels where required. Then only what the classification requires: the 510(k) letter or PMA approval, or the exemption citation (the 21 CFR classification regulation) for an exempt device. Don't hold an exempt device for a missing 510(k). Rx devices only via the Professional Healthcare (PHC) program
OTC oral medications16 CFR 1700 (child-resistant packaging), 21 CFR 201 (labeling), 207 Subpart C (NDC), 210/211 (drug GMP)API assay, heavy-metals (Cd, Pb, As, Hg), microbial testing, GMP certification
Personal lubricants21 CFR 807 registration and listing; 510(k)Registration and clearance
Laser products (G201707070)State hazard class and power output in mW; max Class IIIA (Class I for children's toys)Independent-lab verification per FDA standards

EPA

  • TSCA for chemical products, including items containing PFAS.
  • BPA restricted in bottles and cups for children 3 and under in some states.
  • Pesticides and antimicrobial claims need FIFRA plus state pesticide registration and labeling (G201707070).

CPSC (children's products, 12 and under)

  • CPSIA lead and phthalate limits; Flammable Fabrics Act for children's sleepwear; third-party testing by CPSC-accredited labs; Children's Product Certificate.
  • Toys or games with small parts need CPSIA choking-hazard warnings on the listing (G201707090).
  • Novelty strong-magnet sets marketed for entertainment are prohibited, including named brands Buckyballs, Neocubes, Nanodots, Zen magnets (G201707070).
  • Exposed-cord window coverings must meet ANSI/WCMA A.100.1 (G201707070).

FCC

  • Radio-frequency devices need FCC compliance and may need an FCC ID or authorization (G201707070).

FTC

  • Testimonials, endorsements, feedback and reviews follow the FTC Guides: disclose material connections; never pay for reviews or offer gifts or refunds for review removal (G201707070).
  • "Native American", "Indian", or tribal names may not imply tribal-made origin unless true, per the Indian Arts and Crafts Acts of 1935 and 1990 (G201707070).

Required on-listing statements and disclosures (G201707090)

Product typeRequired statement
Engines, aftermarket auto parts, catalytic converters, air cleaners, gas cansCARB Executive Order number or certification permitting sale into California
Products with California-listed chemicalsLink to the "About California Proposition 65" page
Appliances, lighting, plumbingEnergyGuide (yellow) or Lighting Facts (white) label, encircled-E energy icon for certain lighting, water-use information for plumbing
Textiles (bedding, clothing, tablecloths, towels)Country of origin; generic fiber names and percentages by weight (5% or more) in order of predominance; "rayon derived from bamboo" / "azlon derived from soy", never bare "bamboo" or "soy"
Upholstered furniture, bedding, mattressesState content-labeling laws: minimum label and font size, filler materials with percentages, Uniform Registry Number or sterilization permit, state registration for manufacturers, wholesalers, importers, distributors
Wearable furAnimal name; country preceded by "Fur Origin"; statements if used, damaged, bleached, dyed, or scrap; faux fur labeled "faux"
WoolCountry of origin; fiber percentages; new versus recycled

Other product-specific (G201707070)

  • Refrigerator replacement water filters: certified to NSF/ANSI-42 or higher by an accredited independent lab (NSF, WQA, IAPMO); reduction claims displayed accurately.

Cross-cutting

  • No "FDA approved" claim without actual approval.
  • Third-party testing for most regulated products.
  • Labeling carries manufacturer info, warnings, and compliance marks.
  • Documents must be authentic, unmodified, and in English.
  • State-specific rules (California, Utah, and others) may apply.

Enforcement (GXMGGPL6LC4CVXHT)

Violations may lead to suspension or termination of selling privileges, destruction of fulfillment-center inventory without reimbursement, inventory return, permanent withholding of payments, and legal action (civil or criminal penalties, forfeiture of goods). Listing a restricted product, even unintentionally, may result in listing removal, account suspension, or loss of selling privileges. State this once in the checklist for a borderline product.

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