Size Charts

Load this when working on apparel, shoes, or any sized product — especially when a listing has size-related returns, missing size guidance, or a variation family whose children differ by size.

Source: Seller Central "Create a Size Chart for Your Products".

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Why this belongs in a listing audit

A size chart is not decoration. In apparel, wrong-size returns are the dominant return reason, and returns are the expensive failure mode — the seller pays shipping both ways, the unit may be unsellable, and the return rate feeds listing quality signals. A missing size chart on a sized product is a conversion and a returns problem, so it belongs in the "what's missing or thin" section of a review rather than as an afterthought.

It also pairs directly with two rules elsewhere in this skill:

• Size belongs in child ASIN titles, never the parent (01-policy-rules.md § 1).
• Shoes children are suppressed without Department, Size, and Color (01-policy-rules.md § 9).

The size chart is the customer-facing counterpart to those structured attributes.

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Eligibility and access

Size charts apply only to Brand-registered listings. Confirm Brand Registry before promising one — same gate as A+ Content (05-aplus-content.md).

Self-service path: Catalog → Add size charts. The tool downloads a template, accepts an upload, previews the chart, and publishes it to the product detail page.

If the tool isn't accessible: it's a permissions issue, not an eligibility one. The primary account manager enables size chart permissions in User Permissions under Settings. Check this before concluding the account is ineligible — the two failure modes look identical from the seller's side and have completely different fixes.

Fallback when the tool still isn't available (brand is registered, account owner doesn't have the tool):

1. Download the template for the product's subcategory.
2. Fill in all details.
3. Contact Seller Support with the completed template, specifying brand name, product subtype, and department.
4. Amazon's team reviews the file and creates the chart.

That's a user action — this skill can prepare the values and tell them exactly what to specify, but it does not open Amazon support cases.

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Available templates by category

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⚠️ Marketplace scope — read before using any of this

The published template set is Amazon India (amazon.in). The evidence is unambiguous: mandatory size columns are IN-prefixed (INDressSize, INBlazerSize, INCupSize, INBandSize, INPantsSize), and Ethnic Wear is an India-specific apparel category.

Amazon states it follows a global size chart format, so the structure — a size-label column plus body-measurement columns, with units and mandatory flags — carries across marketplaces. The specific size-label columns do not. A US listing needs USDressSize semantics, not INDressSize.

So: treat the schemas below as the shape of the problem and the checklist of body measurements to collect. Do not hand a seller India size labels for a US, UK, DE, or JP listing. When the marketplace isn't India, confirm the correct template by downloading it from that marketplace's Seller Central rather than assuming this mapping transfers.

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Template structure

Every template shares one layout:

• A header block declaring, per column: the dimension name, whether it's mandatory or optional, and the unit.
• A data area of up to 20 rows — one row per size offered. Amazon's instruction: "complete as many rows as you need only."
• An optional chart footer note (POST_TABLE_NOTE) beneath the table.

Units are per-column, not per-chart — a single chart commonly mixes inches for body measurements with an unitless size label, and underwear_men uses cms. Always read the unit row rather than assuming inches.

Measurement schemas

Mandatory columns per template (* = mandatory). Use this to know what to ask the seller to measure before starting a chart.

Optional columns commonly available across apparel templates: UKSize/USSize equivalents, HipSize, SleeveLength, ShoulderWidth, NeckSize, Height, Length, Rise.

Shoe templates key off FootLength with USShoeSize / UKShoeSize / EUShoeSize conversion columns — the conversion columns are what make a shoe chart useful, since shoppers know their local size but not their foot length in inches.

The pattern worth internalizing: every apparel template makes the size label plus two body measurements mandatory (usually chest/bust and waist). If a seller has only a size label and no measurements, the chart cannot be built — that's the first thing to check when someone asks for one.

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Working a size chart in an audit

1. Confirm the product is sized and Brand-registered.
2. Check whether a chart already exists on the detail page.
3. Identify the correct subcategory template from the table above — and the correct marketplace, per the scope warning.
4. Collect the mandatory measurements for every size offered. Missing measurements, not tooling, is the usual blocker.
5. Confirm the chart's sizes match the actual child SKUs in the variation family. A chart listing sizes the seller doesn't stock is worse than no chart — it generates returns and "size unavailable" frustration.
6. Route to the self-service tool, or to the Seller Support fallback if permissions block it.