free-skills

Post-cookie first-party data collection, Enhanced Conversions, server-side tracking, consent mode, and privacy-preserving measurement. Use when setting up Enhanced Conversions, server-side tagging, consent mode v2, CDP integration, or planning for cookie deprecation.

Operate Google Ads via Synter MCP — pull performance, run GAQL, audit structure, and stage Search/PMax/Display changes with human approve ≠ activate. Use when managing Google Ads, Quality Score, search terms, or Google campaign budgets through Synter.

Analyze and improve Google Ads Quality Score components. Use when diagnosing high CPCs, improving Ad Rank, analyzing Expected CTR, Ad Relevance, and Landing Page Experience, or benchmarking QS by industry.

Optimize Google Shopping product feeds, fix Merchant Center disapprovals, and structure Shopping/PMax campaigns. Use when optimizing product titles, fixing disapprovals, managing supplemental feeds, custom labels, or comparing Shopping vs PMax.

Defining GTM metrics, pipeline efficiency, AI cost metrics, TTFV, CAC/LTV/NRR, magic number, attribution models, weekly review cadence.

Design and execute incrementality tests for advertising campaigns. Use when measuring true lift from ads, designing geo holdout tests, running conversion lift studies, calculating statistical significance, or determining optimal test duration.

Finds low-competition, high-intent keywords using Google Keyword Planner and adds them to campaigns. Use when asked to find keywords, expand campaigns, or improve PPC targeting.

Whether to kill or scale a campaign / ad set / creative. Covers kill thresholds with minimum-data guardrails and platform-specific scaling budget-step limits.

Klaviyo email/SMS — campaigns, lists, segments, flows, audience sync, event tracking. Load before `run_ppc_script platform="KLAVIYO"`.

Optimizes landing pages for ad campaigns including message match, form design, page speed, and CTA placement. Use when reviewing landing pages, improving conversion rates, auditing message match, or optimizing forms.

Enforce Synter launch gates and preflight before enabling any campaign — Plan QA policy, pause-only defaults, and conversion/landing checks. Use before enabling paused campaigns, after creating plans, or when an agent asks to go live.

Operate LinkedIn Ads via Synter MCP — pull performance and company engagement, sync matched audiences, and stage B2B campaign changes with human approve ≠ activate. Use when running LinkedIn ABM, Lead Gen, or LinkedIn budget ops through Synter.

B2B advertising strategy on LinkedIn with job title targeting, ABM, lead gen forms, and cost benchmarks. Use when building LinkedIn Ads audiences, comparing ad formats, setting up ABM targeting, optimizing lead gen forms, or estimating LinkedIn Ads costs.

Creates full media plans with channel mix, budget allocation, CPM/CPC/CPA projections, and reach estimates. Use when building media plans, allocating ad budgets, estimating reach/frequency, or planning campaign flights.

Diagnose and fix Meta Ads performance issues including Learning Phase, creative fatigue, audience overlap, and Advantage+ optimization. Use when troubleshooting Meta campaigns, analyzing CPM spikes, diagnosing delivery issues, or comparing campaign structures.

Operate Meta (Facebook/Instagram) Ads via Synter MCP — pull performance, create/draft ads, and stage budget or creative changes with human approve ≠ activate. Use when diagnosing Learning Phase, creative fatigue, Advantage+, or Meta campaign ops through Synter.

MMM (Google Meridian) — budget optimization, revenue projections, channel ROI, scenario planning.

Generates cross-channel advertising reports and performance summaries. Use for campaign analysis, budget reviews, and executive reporting.

Plan and operate paid campaigns across multiple ad platforms via Synter MCP — create campaign plans, forecast, reconcile spend, and stage multi-channel launches with human approve ≠ activate. Use when launching or optimizing across Google/Meta/LinkedIn/TikTok/X together.

Multi-platform product launches: Product Hunt, Hacker News, BetaList, AppSumo, waitlist, launch day, multi-channel rollout — pre-launch through post-launch.