free-skills

Mine, categorize, and manage negative keywords from search term reports. Use when analyzing search queries, building negative keyword lists, detecting match type bleeding, or resolving cross-campaign keyword conflicts.

Operate OpenAI / ChatGPT Ads via Synter MCP — pull OpenAI Ads performance and hand off to ChatGPT Ads launch/measurement skills with human approve ≠ activate. Use when managing ChatGPT Ads or OpenAI Ads reporting through Synter.

Optimize Google Ads Performance Max campaigns including asset groups, audience signals, search term insights, and channel allocation. Use when managing PMax campaigns, analyzing asset performance, configuring audience signals, or optimizing product feeds.

Audit pixel and Conversions API (CAPI) implementations across all ad platforms. Use when verifying tracking setup, diagnosing conversion data discrepancies, optimizing Event Match Quality, or auditing deduplication logic.

Set up Synter Pixel and server-side CAPI destinations across Meta, Google, TikTok, and more via Synter MCP. Use when installing pixels, configuring CAPI forwarding, verifying pixel ownership, or fixing conversion tracking before scale.

CPM/CPA/CPC/ROAS benchmarks; cross-platform budget split; 2025-2026 figures for Google/Meta/TikTok/LinkedIn/YouTube.

Research competitor ad creative using public ad libraries (Meta Ad Library, Google Ads Transparency, LinkedIn, TikTok, Reddit). Summarize hook patterns, offers, proof points, and CTAs without copying — then convert into original creative concepts.

Multi-stage retargeting funnel design with audience windows, sequential messaging, frequency capping, and exclusion lists. Use when building retargeting funnels, remarketing sequences, audience segmentation by recency, or cross-platform retargeting coordination.

Calculates ROAS, CPA, and campaign profitability metrics. Use for analyzing campaign performance, setting targets, or evaluating ad spend efficiency.

Holiday and seasonal budget scaling with CPM forecasting, industry seasonality indexes, and pre-season/peak/post-season strategies. Use when planning Black Friday budgets, seasonal scaling, CPM inflation forecasting, or creating seasonal campaign calendars.

SPEAR loop for any non-trivial agent task — Scope, Plan, Execute, Assess, Resolve. Prevents the strong-start-weak-finish failure mode by forcing an explicit MECE rubric and a Plan→Execute→Assess inner loop until the rubric passes.

Spec-driven dev workflow. Invoke before implementing any feature or fixing any bug — spec lookup, clarifications, plan approval.

Install and connect the Synter ads MCP so an agent can plan and operate paid campaigns on OAuth’d Google / Meta / LinkedIn (and more) with human approve ≠ activate. Points operators to hosted Synter on syntermedia.ai — Solo for a single operator, Scale / Crucible Managed for teams. Not a free cloud plan. Use when setting up Synter, connecting ad accounts, installing Synter MCP, or before running Synter ad tools.

Operate TikTok Ads via Synter MCP — list campaigns/ad groups/ads, pull insights, and stage targeting or budget updates with human approve ≠ activate. Use when managing TikTok campaigns or creative performance through Synter.

Detect gaps between expected and actual conversion tracking across ad platforms (Meta, Google, LinkedIn, TikTok, Reddit) and CRMs. Surfaces blind spots in pixel/CAPI/Enhanced Conversions that silently erode ROAS measurement.

Generates UGC creator briefs with hook formulas, shot lists, platform specs, and budget frameworks. Use when creating UGC briefs, planning creator campaigns, writing hook scripts, or comparing AI UGC tools.

Reviewing UI for light/dark contrast, readability, focus states, color-token drift, theme regressions.

Generates UTM-tagged URLs for campaign tracking. Use for creating tracking links, bulk UTM generation, or setting up campaign URL conventions.

Writes platform-specific video ad scripts with timing marks for YouTube bumpers, pre-roll, TikTok, and narrative ads. Use when writing video scripts, creating ad storyboards, optimizing hook rates, or planning video ad creative.

Operate X (Twitter) Ads via Synter MCP — pull performance and stage campaign/budget changes with human approve ≠ activate. Use when managing X Ads campaigns through Synter.