aaron-marketing-skills

Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

Use when the user asks to "triage our comments, DMs, and mentions", "draft replies to this thread", "can we repost this fan post", or "set up inbox SLAs and an escalation path"; produces a ranked triage queue with register detection (sincere / ironic / performative / parasocial, sentiment-inversion table included — "this is so bad" under a comedy register is praise), a commenter taxonomy (troll monitor-only / rager / misguided / unhappy-customer / advocate) with a response-tier ladder and per-channel SLAs, an escalation matrix ending at the crisis path, a moderation ladder plus house rules for owned spaces, and a UGC curation-and-rights mode whose dated permission entries route to the channel registry — every reply is a ranked DRAFT a human posts; nothing is ever auto-sent. Not for launch-window feedback triage — use launch-feedback-synthesizer. 评论私信提及分诊/语域识别/回复草稿/UGC授权

Use when the user asks to "optimize entity presence", reconcile an entity identity, or update canonical Knowledge Graph facts; audits and maintains machine-facing identity, sameAs, schema, disambiguation, and AI-recognition evidence through the entities registry. Not for page-level AI-citation readiness - use geo-content-optimizer; not for human-facing brand canon - use narrative-registry. 实体注册/知识图谱

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

Use when the user asks to "score this influencer", "rank these creators for our campaign", or "tell me which influencer is the best fit"; produces the typed STAR Suitability (S) read plus a separately labeled campaign-fit ranking without mixing campaign-specific commercial fit into the Suitability read. Not for finding new influencers — use influencer-discovery; not for sending outreach — use outreach-manager. 达人适配度评分/创作者筛选排名

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-checker; not for net-new drafting — use content-writer. AI引用优化/GEO优化/AI搜索

Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-send SPF/DKIM/DMARC auth pre-flight — use deliverability-qa; not for computing the EQS or running the vetoes — use email-quality-auditor. 邮件收件箱落点监测/收件箱vs垃圾邮件/Postmaster声誉趋势

Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking a known shortlist — use fit-scorer. 达人挖掘/找达人/创作者名单

Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单

Use when the user asks to "run my launch day", "build a launch day runbook / war room", or "decide CONTINUE or ROLLBACK after the push"; produces a pre-conditions gate check (launch-readiness-auditor SHIP verdict + the authoritative date in launch-registry — missing either stops the skill), a dated hour-blocked runbook with owners (morning irreversible pushes, daytime monitoring loop, evening consolidation), a forced observation-window verdict after every irreversible action against pre-declared kill criteria, a P0-P3 incident ladder with rollback playbooks, and T-0 status lines for the registry proposal protocol. Not for channel submission content and platform rules — use community-launch-runner; not for media replies — use press-media-relations. 发布日runbook/作战室/观察窗/回滚裁决/发布日指挥

Use when the user asks to "triage launch feedback", "cluster reviews, comments, and board posts into themes", or "set up a you asked, we shipped loop"; produces a feedback theme digest (frequency, severity, representative quotes per theme), an open→planned→started→completed/declined status loop with duplicate-merge and notification rules, shipped-change announcement material, and a compliant social-proof harvest protocol (never incentivized store reviews). Not for repurposing or amplifying the harvested proof — use content-amplifier; not for executing testimonial outreach threads — use outreach-manager. 反馈分诊/状态环/社证收割/评测合规

Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar early-warning (Estimated heuristic), PH votes/featured status, store charts and reviews, news echo, D0/W1/M1 KPI snapshots vs targets, spike-vs-sustain and owned-capture reads, and alert thresholds against the launch-tier KPI targets. Not for launch-day go/rollback calls — use launch-day-conductor; not for metric deep-dives — use performance-analyzer; not for SEO rank tracking — use rank-tracker. 发布监控/排名轮询/火焰战比/spike-sustain

Use when the user asks to "audit our launch plan", "are we ready to launch", or evaluate launch execution/outcomes; runs one typed RAMP preflight, execution, or outcome profile without mixing time horizons. Not for recording launch state — use launch-registry; not for running launch day — use launch-day-conductor. 发布就绪审计/RAMP分阶段评估/发布前放行

Use when the user asks to "log this launch", query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches event stream with optimistic revisions and derived dossier/calendar views. Not for RAMP scoring — use launch-readiness-auditor; not for planning tier/window — use launch-tier-planner. 发布台账/发布日历/阶段与禁运期记录

Use when the user asks to "run a launch retro / post-mortem", "compare launch results vs targets by channel", or "decide what to keep or kill for the next launch"; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, platform self-reported numbers as reference, every figure labeled Measured / User-provided / Estimated), a 5-Whys chain on the single largest miss, keep / kill / change decisions per channel, 3-5 actionable learnings for the next launch, and an outcome snapshot submitted to the launch registry. Not for return math (CPA / ROI) — use roi-calculator; not for the stakeholder-facing report writeup — use report-generator; not for a metric deep-dive — use performance-analyzer. 发布复盘/渠道归因/5-Whys/keep-kill

Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for picking the launch date or window — use launch-window-planner; not for creator-channel launch campaigns — use campaign-planner. 发布分级/发布类型/风险登记册/kill criteria