Interviews an idea into a PRD file covering situation, problem, success, boundary, and journey states, and stops before any technical design. Use when the user says "write the PRD", "create the PRD", "PRD", "product spec", "product requirements", "tlc-prd", or "what does the product need to decide". Do NOT use for designing a solution, choosing technology, publishing the document, or cutting the PRD into tasks.

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'newsletter sponsorship,' 'newsletter ad,' 'sponsor a newsletter,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'Telegram channel ads,' 'buy a post in a Telegram channel,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI and conversion tracking, see conversion-tracking. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the user mentions 'link building,' 'linkbuilding,' 'backlinks,' 'get more backlinks,' 'link prospecting,' 'link gap,' 'competitor backlinks,' 'unlinked mentions,' 'link reclamation,' 'broken link building,' 'resource pages,' 'guest posting,' 'get into best-of lists,' 'listicle outreach,' 'domain rating,' 'referring domains,' 'anchor text,' or 'is this link vendor safe.' Use this whenever rankings stall on authority or someone wants off-site mentions that AI engines cite. Never recommend buying links that pass ranking credit: paid or exchanged placements get rel=sponsored or nofollow. For press coverage and journalist requests, see public-relations. For directories, see directory-submissions. For reviews, see referrals. For Reddit and communities, see community-marketing. For on-site AI citation work, see ai-seo.

Generate high-quality Product Requirements Documents (PRDs) for software systems and AI-powered features. Includes executive summaries, user stories, technical specifications, and risk analysis.

Retro on a `make-it-right` run: finds where it missed a problem, kept a false alarm, made a bad fix, or skipped a step, proves each lesson with a failing replay at the lowest level that shows it, and proposes the edit to make-it-right. Also prunes rules that never fire. Use when the user says "made it wrong", "retro make-it-right", "make-it-right missed this", "why didn't make-it-right catch", "the reviewer found what make-it-right didn't", "teach make-it-right", "prune make-it-right", or after a PR that went through make-it-right gets review comments or fix commits.

Styles Rails views with RoleModel's Optics design system — its components, `--op-` design tokens, and theme overrides. Use when writing or reviewing CSS, styling a view or component, picking a color, spacing, font, radius, or shadow value, fixing hard-coded CSS values, adding a project token, or theming an app (brand colors, fonts, color scales, dark mode). Also use when the user says things like "style this", "make this look like the design", "what token should I use", "fix the hard-coded colors", "change the brand color", or "add dark mode".

Turn new AI names or unstructured AI market signals into a keyword priority table. For each name it finds the generic search terms downstream of it, screens them for relevance, and checks novelty, demand size and momentum against Google Ads volume and Google Trends, ending in prioritize, watch or skip. Use when the user has new model, product or repository names (or an AI listening report, a batch of posts, a changelog) and asks which keywords to build pages or tools for. Runs the new-term-radar command line; needs an AISA_API_KEY, and a GOANYAPI_API_KEY improves it.

Migrate from AngularJS to Angular using hybrid mode, incremental component rewriting, and dependency injection updates. Use when upgrading AngularJS applications, planning framework migrations, or modernizing legacy Angular code.

Integrate PayPal payment processing with support for express checkout, subscriptions, and refund management. Use when implementing PayPal payments, processing online transactions, or building e-commerce checkout flows.

Pull the ads a competitor is running right now on Meta (Facebook/Instagram) and Google, then extract the hooks, offers, CTAs and landing pages worth modelling. Use when writing ad copy, planning creative tests, choosing a landing page angle, or when the user asks "what is X advertising", "what ads does X run", "find competitor ad hooks". Reads live Ad Library and Ads Transparency data through the Tracetify MCP; falls back to a manual Ad Library walkthrough when the connector is absent.

Quality audit of a whole repo: bugs, security holes, what breaks under real load, risky code without tests, slow paths, and what to delete, merge or split. Ranked, each finding explained in plain English. One-shot report, changes nothing. Use for "audit this codebase", "review the whole repo", "find bloat", "what can I delete", /ponytail-audit.

Implement feature flags in Next.js or SvelteKit code with the Flags SDK (`flags` npm package). Use when installing or configuring the SDK, declaring flags with `flag()`, wiring a provider adapter (`@flags-sdk/vercel`, Statsig, LaunchDarkly, PostHog, GrowthBook, Global Config, OpenFeature, Split, Flagsmith, Reflag, Optimizely, or custom), using `identify`, `dedupe`, or `evaluate`, keeping pages static with precompute, setting up Flags Explorer and the Vercel Toolbar, or encrypting flag values. Triggers: `flags/next`, `flags/sveltekit`, `flags/react`, `@flags-sdk/*`, `vercelAdapter`, precompute. For planning a flag, for Vercel Flags rollouts, experiments, and the `vercel flags` CLI, or for other frameworks, use the `vercel-flags` skill.

Email marketing operating manual for AI agents, with hard send-safety gates. Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benchmarks. Also cold email, SMS, RCS and WhatsApp. Load it before any agent stages, schedules or sends email to more than one person. Not for transactional email API code or parsing inbound mail.

Email marketing operating manual for AI agents, with hard send-safety gates. Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benchmarks. Also cold email, SMS, RCS and WhatsApp. Load it before any agent stages, schedules or sends email to more than one person. Not for transactional email API code or parsing inbound mail.

Use the quien CLI for domain and IP lookups: WHOIS/RDAP, DNS, mail authentication, TLS certificates, HTTP headers, SEO analysis, and tech stack detection. Activate when the user asks about a domain's owner, registrar, expiry, DNS records, mail config (SPF, DMARC, DKIM, BIMI), SSL certificate, HTTP headers, SEO, Core Web Vitals, tech stack, CMS, hosting, or IP address info (ASN, network, abuse contact).

Start and control Minutes Coach, the separate real-time copilot HUD, with an explicit meeting goal. Use only for explicit Coach or HUD lifecycle requests such as "start Minutes Coach", "open the Coach HUD", "pause Minutes Coach", "resume Minutes Coach", "Minutes Coach status", or "stop Minutes Coach". Do not use for requests that explicitly ask the current terminal agent to watch or strategize; those belong to minutes-live-sidekick. An ambiguous request such as "coach me live" requires one short surface clarification and must not automatically start Coach.

Manage old recordings — find large files, archive old meetings, delete processed originals. Use when the user says "clean up recordings", "how much space are meetings using", "delete old recordings", "archive meetings", "manage meeting storage", or asks about disk space from minutes.

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, justifying premium pricing instead of discounting, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.